Nielsen online dating statistics
Online sales currently contribute just 11% of total retail sales in China (U. at 8%), but it’s growing at a rate of 53% year-over-year.The sheer size of the opportunity is mind-boggling: There are 380 million online shoppers today in China, and it’s predicted that over 50% of China’s consumption will be conducted online within 10 years.The stigma is beginning to dissipate as an increasing amount of Americans believe that online dating is now socially acceptable - currently, almost half of U. online users have met or know someone who has met a romantic partner on a dating website or app.
Only 10 percent of male users reported somewhat or very negative experiences, whereas 29 percent of women did so. The most popular dating website in the United States was Match.com, followed by Tinder and Plentyof Fish.
It’s well known that China is the largest e-commerce market in the world, but you might not realize the huge untapped opportunity it represents for foreign manufacturers and retailers.
China’s online shoppers are growing more mature or “rational,” and rational shoppers make up almost 40% of urban online shoppers.
These more mature consumers see the e-tail space as a place to find quality with the reasonable prices and better shopping experience they want.