Decline in online dating

An earlier paper suggests that the percentage of straight couples meeting online has roughly doubled since 2009, while same-sex couples were way ahead of the curve, with around two-thirds meeting online even a decade ago.Online dating has freed young adults from the limitations and biases of their hometowns.All other methods of meeting are in decline, at 10% or less.This includes meeting at work, through family, neighbours, school, college, and church.Dating via phone app was once novel and, consequently, exciting. Tinder is the top dating app in the United States and worldwide, according to App Annie, the mobile data and analytics provider, and it tends to skew young.

Tinder has a new publication, Swipe Life, specializing in personal essays that reinforce the idea that dating misadventures are cool, or at least exciting, invigorating and youthful.The study, by Stanford sociologist Michael Rosenfeld, is currently only a draft, and cannot be quoted directly — but a graph in it shows that for the period 2009 to 2017, almost 40% of hetrosexual couples met online.The sharp upward trend suggests that the number will be significantly higher by now.Other dating apps are also getting into the content business.Grindr has its own site, Into, on which it publishes original reporting, story aggregation and commentary; Hinge, as part of an advertising campaign last year, published short-form fiction on walls and billboards.

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